Dissemination Strategy

PREAMBLE

Dissemination and exploitation of project results especially from European co-operation
projects independent of its format, target group, target sector and other specifications is
considered to be of crucial importance during the implementation process of co-operation
projects. However reality shows and a lot of examples proof, that this dissemination and
especially exploitation of results is much easier said than done.

Especially with European co-operation projects in the field of education and training, project
managers and organizations as well as funding bodies of these projects are facing a number
of additional challenges which may influence the success of dissemination and exploitation:
different European countries have different education and training systems and needs,
different challenges, different priorities, different main target groups and target sectors,
different levels, philosophical and historical backgrounds of education systems etc. This
creates huge new challenges to projects and outputs, it seems literally impossible to produce
one appropriate output for 27 different systems and also dissemination and exploitation
appears to be more complicated.

Nevertheless the European Union and its funding bodies, agencies etc. put great emphasis
on the dissemination and exploitation of results, all projects basically demand from their
partnership the dissemination and exploitation of results to lead to a sustainable use,
however only quite a few projects in the field of education and training can really show full
success with this task. There seems to be an obvious gap between what is demanded and
asked for by funding bodies and what can be provided and realistically achieved by project
promoters during the implementation of a European co-operation project.

In order to achieve its goal MAJMIN project makes a particular emphasis on dissemination,
involving all partners in the completion of this task. The dissemination work package is not
an accessory package but it is a key element in assuring the project’s success.
Without its contribution, the achievement of expected impact on targeted groups, the
relevance and usefulness of all the other work packages would not be possible.

The dissemination and sustainability are interdependent concepts and require joint
activities. That is why MAJMIN Dissemination Strategy will target at assuring an adequate
sustainability to project’s activities.

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